Title#SheSpeaks
Title (original language)#EllasHablan (Inglés)
Agency
Campaign #SheSpeaks
Advertiser AB Inbev
Brand Pony Malta
Date of First Broadcast/Publication 2020 / 10
Business Sector Beverages
Story Pony Malta, one of the leading beverages among teens in Colombia, and MullenLowe SSP3 have launched #SheSpeaks, encouraging young girls to share messages of women throughout history.
The initiative launches on TikTok for International Day of the Girl and uses one of the platforms most popular features, dubbing. With quotes from over 100 women including Michelle Obama, Christina Koch, Malala Yousafzai, Lady Gaga and the late Ruth Bader Ginsburg, girls can record themselves lip syncing their words to inspire and empower others.
Media Type Case Study
Length
Chief Executive Officer (CEO)
Chief Creative Officer Carlos Andres Rodriguez Monroy
Chief Operating Officer (COO)
Chief Innovation Officer
Creative Director
Creative Director
Copywriter
Account Director
Account Executive
Digital Director
Brand Manager
Account Planner
Head of Production
Animation/3D
Animation/3D
Animation/3D
Animation/3D
Music

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