Title | Mutual Climax |
Agency | Havas Creative Network |
Campaign | Mutual Climax |
Advertiser | Reckitt |
Brand | Durex |
Date of First Broadcast/Publication | 2019 / 6 |
Business Sector | Hygiene & Personal Care Products |
Story | Nearly 70% of women in India don’t orgasm every time during sex. The ‘orgasm gap’ is a global trend that Durex is looking to reverse. For the launch of Durex’s Mutual Climax product, our messaging focused around #OrgasmEquality and encouraging couples to explore better sex together with the help of Durex. |
Media Type | Digital |
Length |