Title | Bury The Bills |
Agency | Havas New York |
Campaign | Bury The Bills |
Advertiser | NYC Pride |
Brand | NYC Pride |
Date of First Broadcast/Publication | 2023 |
Business Sector | Charities, Foundations, Volunteers |
Story | In 2022, we took over NYC’s Pride march with the #BuryTheBills campaign to target U.S. lawmakers responsible for recent anti-LGBTQIA+ bills. How did we do this? The bill-boards, t-shirts and picket signs were just the start. With a single scan of the QR code on these items, anyone could fax queer literature to lawmakers’ offices, physically and metaphorically “burying” the anti-LGBTQIA+ bills, spreading a little love and a lot of paperwork. |
Media Type | Government Relations/Public Affairs |
Length |