| Title | The Interactive Coal-Gate (Film) |
| Agency | BBDO Düsseldorf GmbH |
| Campaign | The Interactive Coal-Gate |
| Advertiser | BBDO |
| Brand | BBDO |
| Posted | November 2011 |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Packaging, Branding & Design |
| Chief Creative Officer | Ch.....an Mo....tz Subscribers Only |
| Chief Creative Officer | Wo....ng Sc.....er Subscribers Only |
| Executive Creative Director | C....en B..k Subscribers Only |
| Art Director | A...m Me....rf Subscribers Only |
| Copywriter | I...el Ca....na Subscribers Only |
Giant QR Code
BBDO Proximity was awarded Design Agency of the Year at the Red Dot Design award. As a winner, it got the possibility to exhibit its work in the Red Dot Design Museum, a former coal mine. The agency has decided to unite modern and history in creating a virtual exhibition accessible through a giant QR code made with pieces of coal demonstrating all its expertise as a global and design communication agency. The results in term of RP were outstanding