Title | The new Volvo VNL - World’s Largest Unboxing Starring 3-Year-Old Joel |
Brief | The unboxing trend on youtube is strangely mesmerising: millions of viewers tune into watch toys being unwrapped. That’s it. Playing off this strange, yet extremely successful trend, Volvo Trucks invited one lucky wide-eyed youngster to unbox the largest object ever unboxed: its Volvo VNL truck. And the views went through the roof. |
Agency | Forsman & Bodenfors Stockholm |
Campaign | The New Volvo VNL |
Advertiser | Volvo Trucks |
Brand | Volvo Trucks |
Date of First Broadcast/Publication | 2017 / 7 |
Business Sector | Automotive |
Story | To launch the new Volvo VNL in North America, we set up a live event inCharlotte, USA: The largest unboxing – ever – approved by Guinness WorldRecords.The first one who got to see this brand new model was a great truck lover, the 3-years-old Joel Jovine that got the surprise of his life.The event was then turned into a mini-documentary, used for PR and on socialmedia. |
Media Type | Web Film |
Length | |
Audio Post Production | Media.Monks |
Account Director | Olle Victorin |
Account Manager | Britta Malmberg |
Art Director | Kim Cramer |
Art Director | Anders Eklind |
Copywriter | Bjorn Engstrom |
Copywriter | Martin Ringqvist |
Designer | Jerry Wass |
PR Strategist | Bjame Darwell |
Account Planner | Tobias Nordström |
Agency Producer | Lena Sellman |
Agency Producer | Peter Gaudiano |
Production Company | ACNE |
Production Company Producer | Lars Nordenson |
Executive Producer | Petur Mogensen |
Media Partner | Oath |
Director / Editor | Torbjorn Martin |
Music | Jonas Quant |
Social Media Expert | South Agency |
PR | Ogilvy, Oath, Volvo Trucks |