Jean de la Montagne is a French sports reporter. In his search for the best places for biking, he visits the islang Schouwen-Duiveland.
Philosophy
Let a French sports reporter research the 'flatness' of the island. Ideal for cycling!
Problem
How to get the fact that the Tour-de-France visits the region, under the attention - and make the region attractive for cyclists. Of course with an attractive short online movie.
Result
Jean de la Montagne: an over-enthausiastic French reporter.