| Title | Beauty Products |
| Agency | DDB South Africa |
| Campaign | Beauty Products - Nkosi's Haven |
| Advertiser | Nkosi's Haven |
| Brand | Nkosi's Haven |
| Posted | May 2007 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | The campaign, consisting of three separate print executions, draws a parallel between affluent society's obsession with beauty products that promise younger looks and the fact that the Aids pandemic is creating younger women from orphaned children who are forced to care for their younger siblings. |
| Philosophy | In contrast to the typical public service announcements, this campaign uses the look of old soap tins and beauty product packaging to draw the parallel between affluent society's obsession with the promise of younger looks and young, orphaned girls who are forced to leave home and become grown women in order to care for their younger siblings. |
| Problem | The campaign was aimed at highlighting the plight of child-headed households. This is a unique and often mis-understood phenomenon wherein mothers die from Aids-related diseases and the eldest child is forced to become a woman, leave home and find work to care for her siblings. |
| Result | The campaign ran over a 12 month course and was hugely successful in garnering donations from individuals as well large corporates. Subsequently, Nkosi's Haven has been able to fund and open Nkosi's Village, a sustainable community for mothers and children living with HIV/Aids. |
| Media Type | |
| Market | South Africa |
| Creative Director | Mike Frampton |
| Graphic Designer | Scott Harrison |
| Copywriter | Derek Postmus |
| Art Director | Nicole Scanlan |
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