Title | Bread |
Agency | Grey Group Canada |
Campaign | The dignity project |
Advertiser | The Salvation Army |
Brand | The Salvation Army |
Posted | January 2011 |
Business Sector | Charities, Foundations, Volunteers |
Tagline | With Your Donation, a Sense of Dignity is Within Reach |
Philosophy | In advance of their annual Christmas donation drive, The Salvation Army has launched a multi-media campaign designed to increase donations during the Christmas season. The campaign, created by Grey Canada, asks the public to put themselves in the place of the 3 million Canadians without access to everyday resources by illustrating that for many life’s basic necessities are out of reach. |
Media Type | Billboard |
Creative Director | Carl W. Jones |
Art Director | Rick Mayzis |
Art Director | Dylan Moggey |
Copywriter | Christ Tropak |