Title | Airplane |
Agency | HOY by Havas |
Campaign | “Seeing what you didn't see before” |
Advertiser | Newsan |
Brand | JVC |
Posted | October 2021 |
Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
Tagline | Seeing what you didn't see before |
Story | The campaign, made up of 4 print pieces corresponds to the brand's 50 ’4K Led TV line and manages to generate a parallel between those things that we did not see before, that we did not realize and that now, luckily, we do see and notice; appealing to the high quality of definition of the product that allows us to see even the smallest detail. |
Philosophy | The campaign, made up of 4 print pieces corresponds to the brand's 50 ’4K Led TV line and manages to generate a parallel between those things that we did not see before, that we did not realize and that now, luckily, we do see and notice; appealing to the high quality of definition of the product that allows us to see even the smallest detail. |
Media Type | Magazine |
Chief Creative Officer | Tony Waissmann |
Creative Director | Damian Palopoli |
Creative Director | Santiago Ledesma |
Retouch Artist | Walter Becker |