Title | Pollution Pencils |
Brief | The Pollution Pencils program made the invisible pollution problem visible–by turning it into something positive: Pencils. The pencils served as an educational tool for students, and a fundraising tool for the public. But more importantly, it created a self-sustaining ecosystem that helps fund and supply air purifiers in schools to bring cleaner air to underprivileged young students across the country. |
Agency | Wunderman Thompson |
Campaign | Pollution capture pencils |
Advertiser | Haleon |
Brand | Otrivin |
Date of First Broadcast/Publication | 2022 / 11 |
Business Sector | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
Story | Otrivin, belongs to a group of medications called nasal decongestants. It is used in a nasal spray and drops for the relief of symptoms of nasal congestion.Otrivin is on a mission to help every child breathe better. Since 2021, our worldwide ‘Actions to Breathe Cleaner’ campaign has launched a series of initiatives to mitigate the impact air pollution has on children. |
Media Type | Case Study |
Global Chief Creative Officer | Bas Korsten |
Global Chief Creative Officer | Daniel Bonner |
Creative Director | Aarti Nichlani |
Chief Creative Officer | Mateusz Mroszczak |
Executive Creative Director | Jon Loke |
Creative Director | Gerald Chue |
Associate Creative Director | Tulika Shanker |
Art Director | Nuttawee Pisanprechatam |
Director | Shamik Sen Gupta |
PR Director | Jessica Hartley |
Strategist | Jessica Hartley |
Digital Director | Imagem Global-Marketing |
Global Business Director | Hanna Essinger |
Executive Producer | Kimie Ong |
Music Director | Eduardo Karas |
Web Programmation | Eduardo Karas |
Art Director | Ee Min Goh |
Illustrator | Gautam Dutta |
Producer | Danny V Lobo |
Account Manager | Vanessa Mafra |
Executive Producer | Vanessa Mafra |