Title | Saturday Night (French) |
Title (original language) | Samedi soir |
Agency | Publicis Conseil |
Campaign | We live in modern times - Renault |
Advertiser | Renault |
Brand | Renault |
Posted | July 2011 |
Product | Twingo |
Business Sector | Cars |
Tagline | We live in modern times |
Tagline (original language) | Bien dans son époque, bien dans sa Twingo |
Philosophy | To win over a younger clientele while getting a smile out of their elders, Renault offers a novel, tongue-in-cheek take on family relations that highlights the importnace for everyone today to be able to "let it all hang out". |
Media Type | Television |
Market | Europe |
Executive Creative Director | Olivier Altmann |
Creative Director | Patrizio Marini |
Copywriter | Gilda Buccino |
Art Director | Claudia Ganapini |
Advertising Manager | Stephan Norman |
Advertising Manager | Patrick Fourniol |
Advertising Manager | Thierry Tuteleers |
Advertising Manager | Elsa Grandperrin |
Account Executive | Edouard Pacreau |
Account Executive | Stéphane Gaillard |
Account Executive | Aurore Duhamel |
Account Executive | Christopher McIsaac |
Account Executive | Sylvie Tavares |
Account Executive | Alessandro Cedrone |
Account Executive | Simona Coletta |
Account Executive | Edi Borrelli |
Production Company | LA PAC Paris |
Producer | Sam Fontaine |
Producer | Jessica Piergiovanni |
Director | Bart Timmer |
Agency Producer | Pierre Marcus |
Agency Producer | Nathalie Levincent |
Photographer | Johan Visschedijk |