Title | Wedding |
Agency | Forsman & Bodenfors New York |
Campaign | You'll Never Want To Stop Driving |
Advertiser | BMW |
Brand | BMW |
Date of First Broadcast/Publication | 2017 / 10 |
Business Sector | Automotive |
Story | To promote BMW’s certified pre-owned vehicles and the new unlimited mileage warranty, BMW and creative AOR KBS have created a new campaign directed by Master of None’s Eric Wareheim. In these humorous ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to stop). These occasions include wedding days, romantic walks on the beach and football games. In these intentionally over-the-top ads, BMW demonstrates why their customers should feel confident in the decision to purchase a certified pre-owned vehicle from BMW thanks to its first-ever unlimited mileage warranty (available for up to two years), further reinforcing the idea that “You’ll Never Want to Stop Driving” (or need to). In another interesting take, the creative uses the car as a comedic character or prop in the commercial. KBS Quote: “BMW drivers are known for their extreme love of driving. So it only makes sense that unlimited driving would lead to a more humorous and eccentric place." Socrates Papazoglou, Group Business Director The spots will run across broadcast & digital channels. |
Media Type | Television |
Length | |
Music Company / Composer | Extreme Music |
Company Name | Sound Lounge |
Chief Creative Officer | Patrick Scissons |
Executive Creative Director | Chris Polychronopoulos |
Group Creative Director | Frank Cartagena |
Group Creative Director | Sam Shepherd |
Art Director | John Hagerty |
Copywriter | Chris Wernikowski |
Copywriter | Fanny Josefsson |
Art Director | Ilana Wolstein |
Head of Production | Madison Wharton |
Content Producer | Daniel Roversi |
Director of Business Affairs | Matthew Friday |
Brand Strategy Director | Steve Gorski |
Group Business Director | Socrates Papazoglou |
Account Supervisor | Andrew Ames |
Integrated Producer | Miriam Hamarneh |
Production Company | Papazoglou |
Director | Eric Wareheim |
Director of Photography (DOP) | Toby Irwin |
Executive Producer | Susanne Hargrove |
Line Producer | Bernard Rahill |
Editing Company | Beast Editorial |
Editor | Merritt Duff |
Executive Producer | Melissa Lubin |
Production Company Producer | Jennifer Gothard |
Mixer | Tom Jucarone |
Production Company Producer | Alicia Rodgers |
Colorist | Tom Poole |
Executive Producer | Stuart Robinson |