Alexandre Boutry
Creative Director at Jellyfish
Paris, France
Titleshort survifood
Agency
Campaign Survifood
Advertiser Greenpeace
Brand Greenpeace
Date of First Broadcast/Publication 2022 / 2
Business Sector Charities, Foundations, Volunteers
Tagline Survifood : the next-gen food startup
Story Survifood is a fake food delivery platform that delivers cheap (yet nasty) food to young people. A company with an all-consuming appetite for profit and an offering which can best be summed up as: "hunger justifies the means”. Survifood holds a mirror up to society and reflects the daily lives of a hungry, poorly-fed segment of the young population of France.

Greenpeace France wants to use Survifood to appeal to the presidential candidates, to elicit a reaction from the general public and to make people, especially young people, understand that food insecurity is not inevitable. Solutions do exist, for example, a social security system for food, or healthy and ethical meals priced at 1 euro in university dining halls.

From the 21st February through to the 10th April 2022, Survifood, the imaginary delivery service, was supported with billboards and a full social media and influence campaign the week before the first round of the French presidential election (at the beginning of April).
Media Type Digital
Length
Influencer Management
Media Agency 14HAUSSMANN
Art Director
Executive Creative Director
Creative Director
Photographer
Brand Strategist
Client Partner
Copywriter
Production Manager
Managing Director
Art Director
Motion Designer
Producer
Account Director
Senior Production Director
Senior Production Manager
Social Executive Producer
Senior Marketing Manager
Food Stylist
Director of Photography (DOP)
Director
Actor / Celebrity
Audio
Music bookseller
Retoucher
Production Company
Audio
Music Studio

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