Title | Early Years |
Agency | Elite Media |
Campaign | Grati2ude |
Advertiser | American Family Insurance |
Brand | American Family Insurance |
Date of First Broadcast/Publication | 2022 / 8 |
Business Sector | Insurance |
Philosophy | American Family Insurance is one of the associate sponsors of the documentary series “The Captain,” profiling Derek Jeter’s life and career on and off the baseball field. As part of its sponsorship, American Family is airing a series of commemorative spots that depict Jeter traveling back in time to thank many of the important people in his life who helped him achieve his baseball dreams. The campaign is called “Grati2ude” and, as Jeter remarks at the end of each film, “With the right support, any dream is possible.” The films were created by American Family’s multicultural agency, Elite Media, in collaboration with ESPN’s Creative Works. The intent was to create custom content that authentically complements the documentary — with footage that feels like a flashback, as though we’ve gone back in time with Derek as he celebrates those who protected his possibility. Since 2016, American Family has partnered with Derek Jeter, with Jeter serving as a brand ambassador in his commitment to protecting the pursuit of dreams and empowering the community. |
Media Type | Television |
Length | |
Advertising Manager | Elicia Azali |
Chief Marketing Officer (CMO) | Sherina Smith |
Advertising Manager | Ann X Poulose |
Advertising Manager | Lindsey Maier |
Advertising Manager | Scott Von Rueden |
Advertising Manager | Tracy Siemion |
Advertising Manager | John Valadez |
Chief Creative Officer | Christopher Crawford |
Creative Lead | Jindai Joseph |
Art Director | Mo Alsadi |
Project Coordinator | Jackie Crockwell |
Executive Producer | JD Williams |
Engagement Director | Steve Centrillo |
Account Director | Charles Wiggins Hall |
Production Company | ESPN CreativeWorks |
Creative Director | Jamie Overkamp |
Associate Creative Director | Kim Salatino |
Creative Director | Ira Fritz |
Senior Director Agency Production | Kyle Wright |
Producer | Karen Frank |
Post Production Content Producer | Jeremy Anderson |
Senior Manager Client Activation | Colin Ryan |
Vice President (VP) | Carrie Brzezinski-Hsu |
VP Agency Production | Anthony Nelson |
VP Creative Development & Ad Integration | Jay Marrotte |
Business Operations Manager | Leigh Ciffone |
Media Agency | Publicis Media |
SVP Media Director | Jon Jarog |
VP, Sport & Entertainment | Adrian Sutherland |
Associate Director | Megan Garcia |