| Title | Zombie - The Origin (Movie) |
| Agency | Escala Comunicação |
| Campaign | Zombie The Origin |
| Advertiser | Partnership Against Drugs Association |
| Brand | APCD |
| Date of First Broadcast/Publication | 2013 / 11 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Agaisnt crack - Movie |
| Story | In Brazil there are two million crack addicts.And for lack of information many young people start smoking crack.This is an educational campaign that began in cinemas warning about the first zombie film produced in Brazil.After a week debuted in theaters and on the web film with testimonials from zombies from behind telling that their origin was crack. |
| Philosophy | A trailer of first movie abou Zombies, played in Brazil. |
| Problem | lack of information about crack |
| Result | almost 40 main blogs of Brazil suport the campaign, 800.000 views ( no media plan) 4 miiion of reach people atc. |
| Media Type | Web Film |
| Length | |
| More Information | www.zombieaorigem.com.br |
| Executive Creative Director | Flavio Waiteman |
| Copywriter | Erik Monero |
| Art Director | Fábio Nascimento |
| Creative / Art Direction | Tiago Frechianni |
| Creative Director | Hugo Barros |