Title | Ha(u)te Couture |
Agency | Publicis Italy |
Campaign | Ha̶u̶te Couture FW18 |
Advertiser | Diesel |
Brand | Diesel |
Date of First Broadcast/Publication | 2018 / 9 |
Business Sector | Apparel, Fashion & Footwear |
Story | This film much more than a fashion film. It’s something that could create a lasting cultural impact by literally spinning the language of abusers into words that can empower. Obviously, ‘I Wanna be Loved by You’ is a tongue-in-cheek, ironic take on the central premise of the campaign - It’s not about being loved, it’s about turning hate against the perpetrators. What we loved about the Calypso style was that it celebrated - to an extreme - the liberation of acceptance. |
Media Type | Social Media |
Length | |
Production Company | Stink Films |
Colorization | The Mill New York |
Post Production | MPC LDN |
Global Chief Creative Officer | Bruno Bertelli |
Chief Executive Officer (CEO) | Bruno Bertelli |
Chief Creative Officer | Cristiana Boccassini |
Creative Director | Thiago Cruz |
Creative Director | Mihnea Gheorghiu |
Associate Creative Director | Simone Di Laus |
Copywriter | James Andrews |
Art Director | Alex Eftimie |
Copywriter | Anton Michael Kuerschner |
Head Of Planning | Bela Ziemann |
Strategic Planner | Monica Radulescu |
Head of Production | Francesca Zazzera |
Producer | Marijana Vukomanovic |
Art Buyer | Caterina Collesano |
Designer | Gianluca Chinnici |
Client Services Director | Eleni Charakleia |
Client Services Director | Barbara Pusca |
Account Supervisor | Filippo D’Andrea |
Head of Social Media | Stefano Perazzo |
Social Media Manager | Doina Tatu |
Director | Jovan Todorovic |
Executive Producer | Blake Powell |
Production Company Producer | Natalie Jacobson |
Director of Photography (DOP) | Christophe Collette |
Photographer | Vitali Gelwich |
Editor | Milena Petrovic |
Colorist | Mikey Rossiter |
Post Production | Ryan Hancocks |
Music | Sizzer |
Music Supervision | Michael Bertoldini |