PR Agency
at
No. 8
| Title | Shellmet (120s) |
| Agency | TBWA\HAKUHODO |
| Campaign | Shellmet |
| Advertiser | Koushi Chemical Industry |
| Brand | Koushi Chemical Industry |
| Posted | June 2023 |
| Business Sector | Chemicals & By-products, Metallurgy |
| Story | Based on the concept “nature-inspired innovation,” the Shellmet mimics a traditional hardhat, but is made out of 100% recycled materials from scallop shells. The sustainable and innovative design was created to help reduce the excessive amounts of scallop shells left behind by seafood exporters each year, which puts the local beaches at risk for soil contamination. |
| Media Type | Case Study |
| Length | |
| Chief Creative Officer | Takahiro Hosoda |
| Creative Director | Masatoshi Usami |
| Art Director | Yuhei Ito |
| Art Director | Takeshi Matsuda |
| Agency Producer | Yuki Sakamoto |
| Agency Producer | Omu Inoue |
| Designer | Shintaro Monden |
| Designer | Minatsu Takekoshi |
| PR Director | Kyosuke Hashimoto |
| PR Director | Suguru Kato |
| PR Agency | Tajana Tokyo |
| Media Relations | Eri Sato |
| Production Company | Robot Communications Inc., Tokyo |
| Director | Kohei Inoue |
| Editor | Nobuo Mita |
| Motion Graphic | Kiyotaka Sumiyoshi |
| Photographer | Junya Taguchi |
| Retoucher | Takumu Koshiba |
| Designer | Hisahiro Tomonaga |