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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Nov 16, 2022

1

Life Interrupted - Life Interrupted

Walking in the shoes of another, creating an understanding of the loss associated with chronic pain. Life Interrupted creates an overwhelmingly real story and conversation about the struggles of those with sickle cell disease.

TitleLife Interrupted
Agency
Campaign Life Interrupted
Advertiser Novartis Pharmaceuticals
Brand Life Interrupted

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PostedOctober 2022
Business SectorSubscribers Only
Media Type Case Study
Length
Production Company H....an Cr....ve Subscribers Only
Advertising Agency H...s H...th W..e Subscribers Only
Advertising Agency H...s M...o Subscribers Only
Chief Creative Officer Y..a H..t Subscribers Only
EVP, Executive Creative Director L...y Al....an Subscribers Only
Associate Creative Director K..s K....er Subscribers Only
Associate Creative Director E...ot T..b Subscribers Only
Art Director J...in B...on Subscribers Only
EVP, Director of Technology Y...i S....er Subscribers Only
Senior UX Designer P...o L...ia Subscribers Only
Managing Director T....an S....ns Subscribers Only
UX Content Strategist L...a S....na Subscribers Only
SVP, Account Group Director Y...n L...ow Subscribers Only
VP, Account Group Supervisor J..n Ia....ta Subscribers Only
Account Group Supervisor J....le J....tt Subscribers Only
Executive Producer ..x Gh....ns Subscribers Only
Production Executive Producer R..n H....an Subscribers Only
Producer V....ie B..h Subscribers Only
Director A...ew D...ho Subscribers Only
Creative Technologist An....ca O...z Subscribers Only
Executive Director of Creative Technology J...s H...ta Subscribers Only
Group Director of Technology D...y W..g Subscribers Only
Associate Director of Technology ..d M...un Subscribers Only
Advertising Manager A...on M...is Subscribers Only
Advertising Manager Lo....ne S..i Subscribers Only
Advertising Manager R...rt Mi....ll Subscribers Only
Advertising Manager M..y Or.....lph Subscribers Only
Advertising Manager Ma....sa Co.....llo Subscribers Only
Advertising Manager L...ie F...ds Subscribers Only
Copywriter Supervisor M....el Ab.....awi Subscribers Only
2

HomeEquity Bank - Letters Home

A unique campaign from HomeEquity Bank brings old stories back to light in support of Canadian Veterans.

TitleLetters Home
Agency
Campaign Letters Home
Advertiser HOMEQ Corporation
Brand HomeEquity Bank

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Chief Creative Officer ..k M...eh Subscribers Only
Executive Creative Director B...n M...ay Subscribers Only
CD/Art Director ..c B..h Subscribers Only
CD/Copywriter ..n Cu....gs Subscribers Only
ACD/Art Director M....el Ro....uk Subscribers Only
ACD/Copywriter M...o B...ar Subscribers Only
Design Director D...an S...v Subscribers Only
Designer An.....ija Vl....ic Subscribers Only
Designer J....an C..u Subscribers Only
Agency Producers ..a St.....ka Subscribers Only
Agency Producers ..m L...h Subscribers Only
Agency Producers S...h L...h Subscribers Only
Account Manager L...en Bo.....od Subscribers Only
Account Manager Sa....ha T..g Subscribers Only
Planning Team M...ne T...as Subscribers Only
Advertising Manager Y...ne Zi....ki Subscribers Only
Advertising Manager Vi....ne G...i Subscribers Only
Advertising Manager E..n W...on Subscribers Only
Advertising Manager N...y To.....an Subscribers Only
Advertising Manager J..k W...on Subscribers Only
Advertising Manager S..d Sh.....din Subscribers Only
Media Agency ..D Subscribers Only
Media Agency i....ti ..c Subscribers Only
Media Team D...ne Ma....je Subscribers Only
Media Team Mi....ll Co.....sse Subscribers Only
Media Team I...ta Ag....al Subscribers Only
Media Team B....ya J...ni Subscribers Only
PR Agency W...r Sh.....ck Subscribers Only
PR Team Je....er W...ey Subscribers Only
PR Team A..m Bo.....in Subscribers Only
Production Company Z....ot Subscribers Only
Director ..n Cu....gs Subscribers Only
Researcher C...s Gr.....rg Subscribers Only
Production House Producers ..n Be.....gna Subscribers Only
Production House Producers C....en A...n Subscribers Only
Editing Company Z....ot Subscribers Only
Editor J...ie Po.....us Subscribers Only
Online Z....ot Subscribers Only
Color Grading F...pe Ch....ro Subscribers Only
Motion Graphics M...el Na.....ad Subscribers Only
Audio Engineer D..o Cu.....no Subscribers Only
Photographer N..h M...eh Subscribers Only
Senior Developer J..e E....ds Subscribers Only
3

Deutsche Telekom - The Choir Against Hate Speech

Joining together against hate on the internet, singing the hateful comments, and eventually the solution. Deutsche Telekom gives a voice to those drowning out hate speech online and encourages others to do the same.

TitleThe Choir Against Hate Speech
Agency
Campaign The Choir Against Hate Speech
Advertiser Deutsche Telekom
Brand Deutsche Telekom

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
SoundtrackSubscribers Only
Advertising Manager U...ch K...ke Subscribers Only
Advertising Manager ... Ch.....an H..n Subscribers Only
Advertising Manager C....in K..z Subscribers Only
Advertising Manager S...an ..x Subscribers Only
Chief Creative Officer D...is ..y Subscribers Only
Creative Director -Art T...s Tu....us Subscribers Only
Creative Director, Copywriter S....an Sc....er Subscribers Only
Agency Producer I..a Fr....hs Subscribers Only
Strategic Planner Ma.....ian G...er Subscribers Only
Business Director K...in S....el Subscribers Only
Account Manager A..e Sc....ht Subscribers Only
Production Company Te.....dia Fil.......tion G..H FR.....RT Subscribers Only
Director H...y A..x R...n Subscribers Only
Executive Producer B...it D...n Subscribers Only
Executive Producer ..i J...n U....ch Subscribers Only
Director of Photography (DOP) B...it S...r Subscribers Only
Music Prod Company S....me M...c Subscribers Only
Music Executive Producer F....an La......her Subscribers Only
Music Executive Producer .o S...ow Subscribers Only
4

MINI Cooper Electric SE - Meet The 2023 Mini Electric In Nanuq White

Giving a voice to consumers Mini Cooper creates a new color from fan-favorite polar bear Nanuq.

TitleMeet The 2023 Mini Electric In Nanuq White
Agency
Campaign Meet The 2023 Mini Electric In Nanuq White
Advertiser BMW/MINI
Brand MINI Cooper Electric SE

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Case Study
Length
5

Netflix TV Series - The Missing NPC

An immersive experience within Roblox created from the new Netflix Original “Cielo Grande”.

TitleThe Missing NPC
BriefWe built an immersive virtual experience by recreating the plot of the new Netflix Teen Series Cielo Grande in a metaverse map in Roblox. On this map, tweens could participate in the same wakeboard tournament as in the series, do karaoke with other users, and even join a Meet & Greet with the cast from the Cielo Grande series. But the most exciting part of the experience was that users were tasked to solve the main mystery of the plot and find a character in Roblox who they are unable to find in the series. By creating this experience to promote the new Netflix series, we blurred the lines between advertising, gaming and TV.
Agency
Campaign The Missing NPC
Advertiser Netflix
Brand Netflix TV Series

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PostedNovember 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Account Director M...�a L...a Fe.....dez Subscribers Only
Title Manager J...ma Go....lez Subscribers Only
Executive Creative Director P...o V...le Subscribers Only
Executive Creative Director A....ín Ca.....ani Subscribers Only
Creative Director A....to Fe.....dez Subscribers Only
Creative Director E....do S....hez B...o Subscribers Only
Digital Operations Manager D....na A....as Subscribers Only
Production Company Producer K...a M...dez Subscribers Only
Art Director Fr.....co Ar....in G...ia Subscribers Only
Copywriter M...ín R...a Subscribers Only
Social Strategy Director O..r L...ez Subscribers Only
F....do Hr.....ky Subscribers Only
Copywriter Jua......cio Or.....ky Subscribers Only
Art Director J...a C...o Subscribers Only
Copywriter V...or R....sa Subscribers Only
Art Director M...o M...ón Subscribers Only
Social Creative M....la T....ri Subscribers Only
Social Creative Ag....na F...er Subscribers Only
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