Chatting with Kat Harding, Social Director at Havas Play UK, we unveil the key components to marketing to Gen Z and Gen Alpha: purpose,... read more
Advertising and Video Games: Troy Hitch, Global Chief Innovation Officer, RAPP read more
The metaverse is a graphically rich virtual world, where people can do the things humans like to do together in real life read more
Mitchell Gilbert, Associate Media Director, RPA read more
DDB is one of the few agencies that has already launched a campaign in the metaverse through our work for Miller Lite read more