Title | Weightless |
Agency | FCB Canada |
Campaign | Weightless |
Advertiser | Bank of Montreal |
Brand | BMO |
Date of First Broadcast/Publication | 2017 / 3 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Story | Elite wheelchair racer, actor and stuntman Josh Cassidy floats in a simulated zero-gravity chamber in BMO’s newest TV ad, which invites Canadians to wish it forward for a friend, family member or their community, at BMO200.com to help mark the bank’s 200th year. In Weightless, Cassidy portrays a man floating in zero gravity while his wife watches with joy. The ad cuts away to reveal that the man uses a wheelchair, and that his wife had used BMO200.com to wish he could fly. |
Media Type | Television |
Length | |
Post Production | Alter Ego |
Production Company | Untitled Films |
VP, National Brand Leader | Michael Sanders |
Chief Marketing Officer (CMO) | Connie Stefankiewicz |
Brand Manager | Brenna Donoghue |
Advertising Manager | Melanie Miron |
Managing Director | Jennifer Carli |
SVP Global Brand Management | Justine Fedak |
Chief Creative Officer | Nancy Crimi-Lamanna |
Chief Creative Officer | Jeff Hilts |
Account Director | Ravi Singh |
Group Account Director | Tracy Little |
Group Creative Director | Jeremiah McNama |
Group Creative Director | Andrew MacPhee |
Chief Executive Officer (CEO) | Tyler Turnbull |
Digital Art Director | Gira Moin |
Producer | Tessa Waisglass |
Account Executive | Rameez Al Aghbar |
Chief Strategy Officer | Shelley Brown |
Producer | Anick Rozon |
Copywriter | Nimy Leshinski |
Account Supervisor | Alexandra Candet |
Account Supervisor | Allison Lochhead |
Brand Strategy Director | Michael Sanders |
Music Composer | Annie-Claude Navert |
Music Company / Composer | Apollo Studios |
Sound Design Company | Apollo Studios |
Artist | Michael Mooney |
Artist | Baptiste |
Editor | Griff Henderson |
Line Producer | Trudy Turner |
Executive Producer | Lexy Kavluk |
Executive Producer | Peter Davis |
Editorial | Saints Editorial |
Director of Photography (DOP) | Christopher Mably |
Director | Phil Brown |