Eric Van de Valle

Conseil en communication > positionnement, brand culture & contentEtudes Quali & Sémio > concepts, co-création, créativité, design thinkingEnseignement > BTS, Licence, Master I et II (Culture de la communication, sémiologie, études qualitatives, analyse des cultures de marques, stratégies de communication)

Setting and developing a professional Communication strategy for a big Public hospital (21800 patients, 2800 employees, 108 structures) specialized in mental heath and handicap for adults and children: patients and family information, new website, newsletter, press relations, crisis communication, cultural development, creation of therapeutic workshops based on photography, sponsorship and philanthropic development.

Semiological analysis of brand cultures and communication strategies

Brand culture analysis, storytelling and service designChristofle, Godiva...

Baker & McKenzie : cultural analysis and workshopsING Direct : advertising testsGrand Vision France : interviews to improve CRM Auto Plus : interviews and focus groups to change editorial line and contentsAldebaran Robotics : focus groups of NAO robot beta testersNivea : interviews to improve CRMMeteor brewery : focus groups to create a new beerResearch for applications of Georges Dumézil "three fonctions" to brand culture analysis and strategyContent research for a brand culture database : Chanel, Dior, Yves Saint Laurent, Moët & Chandon, Berlutti, Boucheron, Chaumet, Fred, Repetto, Van Cleef & Arpels, Krug, Louis Vuitton, Hermès, PPR, Rothschild